Here’s something to consider…
To some degree, you most likely started your coworking space to provide a better solution for your ideal member than what’s available in the market.
So, why not treat your content as an extension of that?
Don’t just create content for the sake of it.
Take time to understand who your ideal member is.
Then, make content that solves their specific challenges better than anyone else in the market.
In doing so, you create a value-add that your competitors don’t.
And when your ideal member is looking at multiple coworking spaces in the area that all offer similar services and amenities, that’s how you’ll stand out when it comes time for them to decide where they want to work.