One of the big opportunities when creating content is in the cross-pollination of networks. Translation: getting people to share your content with their friends and colleagues and promoting it to others.
This is a fast way to supercharge the reach of any content you create and get your space in front of a ton of other people.
Why’s this important?
Because, even if the reader isn’t necessarily a potential member, they might share your content with someone who is. And suddenly they’re on your radar.
Here are three good ways to get people to share your content.
1. Make sure it’s amazing
Not every piece of content is going to be a home run. But there are steps you can take to make it stand out. For one, when you’re about to write content, ask yourself if you’d read it. If not, scrap it. Ask yourself if it’s boring. If so, scrap it. Try to be unconventional, like giving a hot take on a current trend or offering a new take on a popular topic.
2. Feature your members
Consider featuring your members in your content. This could be a spotlight article or sharing a big member win. The point is people love sharing content they’re featured in. Make sure to let them know you’re doing it. Tag them. Add links to their website. You can even ask them to share it with their network.
3. Include the community
Think about creating community-focused content that highlights other people or businesses. This could be highlighting the best coffee shops or lunch spots in your neighborhood or profiling local movers and shakers. Just like you’d do when featuring your members, make sure to tag whoever you feature and reach out to let them know you’ve included them. This could be a great way to build fruitful relationships with local businesses and people.
At the end of the day, don’t expect every piece of content you write to get shared far and wide. But with the right approach, it can and will happen–and it’ll be a big win for your coworking space.